A renowned worldwide businessman and entrepreneur with a reputation for identifying performance potential in growth focused businesses, Mr Al Sorour boasts a particular interest in the sports and technology industries, having been the driving force behind LIV Golf.

In his new role as President, Mr Al Sorour will now play a fundamental role in driving the a long-term investment strategy for Sports.com, while aiding strategic communications and investor relations.

Discussing his appointment, Mr Al Sorour said: “I am delighted to be joining Sports.com at such a pivotal time in their growth. I see the potential for Sports.com to use transformational technology to change the way fans interact with sport, creating an engaged global community that has never been achieved previously”.

A special project under the Woodford Finance portfolio, Sports.com is committed to pushing the boundaries of technology to deliver unparalleled fan interactivity and engagement in sport.

For more information about sports.com, visit: https://www.sportbusiness.com/news/former-liv-golf-md-al-sorour-appointed-president-of-sports-com/